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Our Project

Project

Trosten Shoes

Trosten Shoes is a Italy-based footwear brand committed to excellence, offering premium-quality, stylish, and durable shoes. With a growing portfolio that also features select fashion accessories, we aim to deliver innovation, comfort, and timeless design to both local and international markets.

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The Idea Behind Trosten Shoes

We were responsible for refining the eCommerce presence of Trosten Shoes by evaluating the brand’s digital footprint and developing a complete solution from scratch. This included building a modern, connected omnichannel interface to better serve customers.

The idea behind this omnichannel eCommerce solution is to deliver a seamless and unified shopping experience across all touchpoints  whether customers browse on mobile, desktop, or shop directly at Trosten Shoes outlets.

Challenges & Solutions

Understanding and leveraging existing features while gradually implementing new solutions while keeping the essence of the platform intact—was a challenge. However, with a clear strategy toward product development and our °360 approach to value-driven change, the transition was smooth and effective.

Our focus was on ensuring that the cultural identity and brand essence of Trosten Shoes remained strong and visible. We emphasized how Trosten has been evolving as a modern footwear brand in italy, setting new benchmarks in style, comfort, and customer satisfaction through intuitive design, seamless UX, and refined branding.

From an eCommerce perspective, we worked on POS integration, CRM systems, and the role of ERP (Enterprise Resource Planning). The BigCommerce alternative we implemented included essential plugins designed to enhance customer experience and streamline operations.

Platform Features

We incorporated features based on Trosten Shoes’ requirements and focused on what would set the brand apart from other footwear retailers. Our emphasis was on building a Shopify-powered eCommerce platform with a connected omnichannel interface, ensuring customers enjoy a seamless shopping experience in-store.

Key Shopify Integrated Features
  • Product Catalog
  • Store Locator
  • Buy Online
  • Email Marketing & Newsletters
  • Purchase online

The Outcomes

A cleaner interface with refined design and attention to detail was our priority, combined with the powerful features that come with setting up a platform on Shopify. We delivered a solution that is optimized for performance, value-driven, enriched with relevant details, and ultimately designed to be human-centric ensuring customers enjoy a smooth, modern, and intuitive shopping experience.

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