Client Request

Home Repairs Made Easy Inc came to us with a simple but critical challenge — their reputation was built on 40+ years of showing up and getting the small jobs right, but their online presence didn’t reflect it.

Home Repairs Made Easy

Home Repair & Handyman Services
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About Home Repair

Home Repairs Made Easy Inc has served Santa Fe, NM and surrounding communities.

Home Repairs Made Easy Inc has served Santa Fe, NM and surrounding communities — including Jemez Pueblo, Pecos, White Rock, Chimayó, Bernalillo, and Española — with plumbing, drywall, stucco, painting, window installation, and general handyman repairs. What sets them apart is regional expertise — a deep, working knowledge of Santa Fe’s unique housing challenges like adobe settlements, flat roofs, and swamp coolers — paired with transparent pricing, honest scope communication, and a “we show up when we say we will” promise on every job.

Development Process

A structured approach that turns a trusted local repair crew’s reputation into a website customers trust on sight.

1

UX Research

Understanding the trade, customers, and service goals.

We studied how homeowners search for small repair jobs versus major renovations — comparing local competitors, reading reviews, and mapping what builds trust before someone books a call.

2

Target Audience

Designing for homeowners who want it done right.

The experience is focused on Santa Fe-area homeowners who value honest pricing and want a handyman crew that feels reliable, detail-oriented, and easy to book with.

3

Wireframing

Building the structure before the visuals.

We mapped the homepage, services (plumbing, drywall, stucco, painting, windows), gallery, and booking flow to create a clear path from “browsing” to “scheduled.”

4

UI Design

Turning trust into a bold visual experience.

Warm, grounded tones and clean typography paired with real job-site photos, so the site feels as dependable and precise as the work done in every home.